Douglas Rushkoff ha escrito varios libros y es muy capaz de conseguir que se los publiquen. Por tanto, ¿por qué en su último libro —Program or Be Programmed— optó por abandonar el mundo editorial tradicional? Pues supongo que el mejor resumen está en este párrafo:
Because it would make my book twice as expensive for you, half as profitable for me, less purposefully written, and unavailable until about two years from now. In short, the traditional publishing system is nearly dead. And publishing a book under its rules can mean the death of ideas within it, as well. Until it utterly reworks its method, gets rid of a majority of its corporate dead weight, releases its publishing houses from the conglomerates that own them, and embraces direct selling models, the publishing industry will remain rather useless to readers and writers alike.